Branding: Identity System, App Design
HOME.ME is a second-hand transaction APP specially designed for single people aged 18-35 who work in New York. New York attracts many non-local single young people studying or working with convenient public transportation and a developed economy. The group is keen to rent, and there is mass population mobility. Therefore, It leads to a boom in the used goods market. The advantages of public transportation in New York make it possible to achieve fast intra-city transactions on HOME.ME.
The logo, icon, and visual elements are rounded with affinity to bring the application closer to the user and create a warm and friendly brand image, showing users’ soft, humble, and united social characteristics. The sans-serif nature of the font increases readability and maintains a simple interface style.
This second-hand transaction APP provides a safe local self-pickup service that can kill three birds with one stone. It allows single people to move easily and quickly (within one day) while selling furniture. Besides, It also contributes to reusing goods. The built-in chat function encourages direct communication between buyers and sellers. Friendly transactions will form a virtuous circle, and products will connect users with similar tastes, providing a novel way to expand the user’s social circle. The simple, fresh, and vibrant diffuse light application interface gives users a relaxed and fun experience.
In summary, HOME.ME is a frugal, reliable, and fast second-hand trading platform for working singles in New York.
